Mr. Dhruv obtained his B.Tech. degree from the Indian Institute of Technology, Delhi in the field of chemical technology. He obtained his MBA degree from the university of Pittsburg, USA specialising in operations research & finance. He is the founder managing partner of this company established since 1980.

Mrs. Dhruv graduated from the National Institute of Design, Ahmedabad specialising in Product Design. She is a partner of this company and looks after the administrative and HR/PR affairs of the organisation.